As soon as a potential customer visits your site, it’s crucial that they feel that they can connect with you and trust you. It used to be that a nice looking photo would bring a personal touch to advertising.  A picture is still good, but video done the right way can be much more powerful.  With video, entrepreneurs can convey many things, such as expertise, confidence, warmth and other attributes about themselves and their business.  There are a number of ways to increase the trust factor such as making sure that your contact information is prominent and easy to find.

There are over two and a half million websites on the web.  So it isn't always easy to stand out from the crowd.  Appearing in your company's promotional or educational video makes it unique, because there is only one you!  Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Your video should have good production value.

Research suggests that trust must be established for a prospect to either give you their information or make a purchase.  So you see that the effort and modest expense of a good quality video can pay for itself.

Do you know that video in email marketing increases click-through rates by 96%. (Implix 2010 Email Marketing Trends Survey) - Shoppers who view video at Onlineshoes.com are 45% more likely to buy (Internet Retailer, February 2010) - Press releases that include video components receive a 500% increase in views (Eloqua, April 2010)


People like video whether it is a company profile, a product review, or how to video increases conversions.  And video work to increase your site's search engine rank, increase your click through numbers and video works to increases your sales.   

Here is a successful sales video example that provides instructions for monetizing a blog:

https://familyebiz.infusionsoft.com/go/mmfb/feelgoodagain

You'll notice the speaker never appears on camera, but shows you from his desktop how his system works and how you can use it too.

Do you realize that a good video on YouTube.com can help your web site's search engine rank? With a good title, description and the right, relevant keywords a web video can help optimize your site for google.com.  

Once you have a video uploaded it is a good idea to promote it. Share it with friends family and your loyal customers.  If they can comment and rate it even better.  YouTube is a social site, so put in the time to reply to some of the comments, and make friends.  Some people will subscribe to your channel and you can selectively subscribe to other users channels.  You become part of the "community" that way.  Use video on your website home page. and if you have several videos you can add a gallery or a page dedicated to them... the search engines like that.

Here are some basics to get you started. Name your channel something that is relatable to your business not necessarily your business's name. Write a description (business name can go here) and include a link to your site.  Even if your video isn't ready to be uploaded start watching and commenting on videos... you might made some "friends".

Q.What advice do you have for a customer looking to hire a provider like you?
A.You want someone who will listen, has experience in the medium you want to use (such as web video verses television) and knows how to market and distribute the finished work.

Q.If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A.Customers need to know who holds the rights video before signing a contract. Frequently, creative works are considered property of the artist. So, if you hire a company to produce a video for your company, you may not have the right to distribute it or use it as you wish without paying additional fees to the producer.

Q.What questions should a consumer ask to hire the right service professional?
A.What inspired you to do this work? This production company was inspired by real life events. I once received a phone call from a company that promised me more business and also promised to increase my search engine rankings. Part of the $100/month package was a video presence on youtube.com. I asked the caller to show me their work and I was not impressed. Of course I knew that hosting a video on youtube.com is free of charge, since I had been directing and producing short videos for fun for several years. This experience encouraged me to learn about how to use video for PR and marketing.