There are over two and a half million websites on the web. So it isn't always easy to stand out from the crowd. Appearing in your company's promotional or educational video makes it unique, because there is only one you! Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Your video should have good production value.
Research suggests that trust must be established for a prospect to either give you their information or make a purchase. So you see that the effort and modest expense of a good quality video can pay for itself.