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After my video is done, then what?

8/13/2012

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I've recently returned from a conference, where I spoke about the steps involved in making a good web video. I met many interested, good, people. Some people thought only a "viral video" to be a successful video. Others wanted to know the details and mechanics of how to film and edit. And, one of the attendees asked if it was a good ideas to use social media to promote the video. YES, YES, YES!

So that is what this article is about. What to do with the video once it is done. Of course, you will likely host it on Youtube.com to get the Google search benefits. And you'll want to share it on other social sites as well. There is a distinct benefit in using the YT embed code and share links when telling the world about your new video. Share it on Facebook, "pin it", announce it on Linkedin, google+ it, and tweet about it, you get the idea the more exposure the better. Also, as more views accumulate on your YT hosted video, YT sees it as a popular video, and recommends it more frequently.

Remember to upload your video with a good description, around ten relevant keywords, and don't forget to include your website URL and/or your brick and mortar locale and phone number. 

Till next time...

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    Cynthia Lindner

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