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Tips For a Successful Video Shoot:
If the purpose of your video is to promote your business, then imagine you are at a networking event and meeting someone for the first time, or telling a friend about your qualifications, if that image is more comfortable.
Prepare your message: Prepare a few concise sentences about you and your work. Sometimes this is called the “elevator speech”. While you'll want to avoid sounding as though you're reading from a script, it helps to be prepared with two or three key points you want to convey to consumers ahead of time. Determine what makes your business special and unique, and speak in “sound bites”.
Be personable: Charisma goes a long way on camera. Look at the camera or the camera operator, be engaging and smile. You could practice in front of the mirror.
What to wear: Wear your best comfortable professional attire to your video shoot. Stick with blue, grey and brown solids. Women can wear makeup for a “natural look”.
What not to wear: We recommend the person speaking on camera to not wear white, black, vivid red, large logos or busy prints. Women avoid make up that will look dated such as sixties blue eyeshadow.
Other visual elements: For on-site shoots, think about what visual images best represent your business. For example, if you sell high-end items, ask the videographer to shoot the pieces or brands that will attract the attention of your target audience.
Or, if you want people to know that you value customer service, have the videographer show an employee talking with a customer.
• Still images may also be useful if they are good quality and in-focus.
• Titles may be used to highlight information or provide information in addition to what has been said.
• Crawls scroll across the lower part of the screen, again providing information.
If the purpose of your video is to promote your business, then imagine you are at a networking event and meeting someone for the first time, or telling a friend about your qualifications, if that image is more comfortable.
Prepare your message: Prepare a few concise sentences about you and your work. Sometimes this is called the “elevator speech”. While you'll want to avoid sounding as though you're reading from a script, it helps to be prepared with two or three key points you want to convey to consumers ahead of time. Determine what makes your business special and unique, and speak in “sound bites”.
Be personable: Charisma goes a long way on camera. Look at the camera or the camera operator, be engaging and smile. You could practice in front of the mirror.
What to wear: Wear your best comfortable professional attire to your video shoot. Stick with blue, grey and brown solids. Women can wear makeup for a “natural look”.
What not to wear: We recommend the person speaking on camera to not wear white, black, vivid red, large logos or busy prints. Women avoid make up that will look dated such as sixties blue eyeshadow.
Other visual elements: For on-site shoots, think about what visual images best represent your business. For example, if you sell high-end items, ask the videographer to shoot the pieces or brands that will attract the attention of your target audience.
Or, if you want people to know that you value customer service, have the videographer show an employee talking with a customer.
• Still images may also be useful if they are good quality and in-focus.
• Titles may be used to highlight information or provide information in addition to what has been said.
• Crawls scroll across the lower part of the screen, again providing information.
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