As soon as a potential customer visits your site, it’s crucial that they feel that they can connect with you and trust you. It used to be that a nice looking photo would bring a personal touch to advertising. A picture is still good, but video done the right way can be much more powerful. With video, entrepreneurs can convey many things, such as expertise, confidence, warmth and other attributes about themselves and their business. There are a number of ways to increase the trust factor such as making sure that your contact information is prominent and easy to find.
There are over two and a half million websites on the web. So it isn't always easy to stand out from the crowd. Appearing in your company's promotional or educational video makes it unique, because there is only one you! Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Your video should have good production value.
Research suggests that trust must be established for a prospect to either give you their information or make a purchase. So you see that the effort and modest expense of a good quality video can pay for itself.
There are over two and a half million websites on the web. So it isn't always easy to stand out from the crowd. Appearing in your company's promotional or educational video makes it unique, because there is only one you! Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Your video should have good production value.
Research suggests that trust must be established for a prospect to either give you their information or make a purchase. So you see that the effort and modest expense of a good quality video can pay for itself.
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