A.You want someone who will listen, has experience in the medium you want to use (such as web video verses television) and knows how to market and distribute the finished work.
Q.If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A.Customers need to know who holds the rights video before signing a contract. Frequently, creative works are considered property of the artist. So, if you hire a company to produce a video for your company, you may not have the right to distribute it or use it as you wish without paying additional fees to the producer.
Q.What questions should a consumer ask to hire the right service professional?
A.What inspired you to do this work? This production company was inspired by real life events. I once received a phone call from a company that promised me more business and also promised to increase my search engine rankings. Part of the $100/month package was a video presence on youtube.com. I asked the caller to show me their work and I was not impressed. Of course I knew that hosting a video on youtube.com is free of charge, since I had been directing and producing short videos for fun for several years. This experience encouraged me to learn about how to use video for PR and marketing.